Autoptimize Pro «PRO · 2024»

Why? Because agencies loved it. The feature let them rebrand the settings menu as their own agency name. The "Site Audit Log" tracked every change, so when a junior developer broke a site, Frank’s tool knew who broke it and when .

He soft-launched it for $49/year. No ads. Just a small banner on the free plugin settings page: "Upgrade to Pro for Critical CSS & 404 Script Hunting." autoptimize pro

He showed it to a fellow developer at a WordCamp. The guy looked at the interface and said, "Dude. Sell this. I'd pay $99 just for the 404 detector." he had 500 sales.

Within 24 hours, he had 500 sales.