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Maya looked at the empty spreadsheet where the $2,400/month software would have gone. Instead, she had spent zero dollars and gained one irreplaceable asset:

They couldn’t outspend Glow Biome, but they could outthink them. Maya used to create comparison charts titled “Why does your serum smell weird?”—a direct, legal jab at the Reddit complaints. She posted them to her Instagram Stories. competitive intelligence software free

Leo grinned. “Then we build our own. For free.” Maya looked at the empty spreadsheet where the

You don’t need a six-figure CI platform. You need curiosity, a few free browser tabs, and the discipline to look at your competitor’s job postings every Monday morning. 400/month software would have gone. Instead