For the first time, they saw , emerald-green silks , golden lamps that actually looked golden, and blue skies inside a cave set. The climax, where boiling oil is poured into the jars hiding the thieves, was rendered in gruesome, vivid detail.
For millions of Tamil cinema fans, the golden era of the 1950s and 60s evokes images of MGR’s gleaming belt buckles, Sivaji Ganesan’s expressive eyes, and Padmini’s flowing sarees. But for the first four decades of Tamil film history, all those stars and their lavish sets existed only in shades of grey, black, and white.
That all changed in 1956. The man who brought a rainbow to the Tamil screen was not a director or a hero, but a visionary producer and a magician of technology: . first tamil colour movie
The songs, composed by (often confused with the producer, but a separate music director), became chartbusters, especially "Mottukku Morukkuthu" and "Muthai Kudutha Mannan" . Legacy: Did It Succeed? Critics and trade journals were nervous. Would the massive extra cost be recovered?
Alibabavum 40 Thirudargalum was a major commercial success. It ran for over 100 days in multiple centres—a "silver jubilee" hit. The novelty of colour, combined with MGR’s star power and the evergreen story, pulled crowds from villages and cities alike. For the first time, they saw , emerald-green
However, colour was still prohibitively expensive. After this landmark film, Tamil cinema retreated back to black and white for another seven years. Colour films remained a rarity until the mid-1960s, when the iconic Karnan (1964, starring Sivaji Ganesan and N. T. Rama Rao) popularized colour on a grand scale using Eastmancolor. Tragically, like many early Indian films, Alibabavum 40 Thirudargalum is now considered a lost film . No known complete prints survive. The Gevacolor stock, while revolutionary, was prone to severe fading and discoloration over time. Attempts to recover prints from private collections or international archives (like the National Film Archive of India) have so far failed. Only a few still photographs and the gramophone records of its songs remain as evidence of its once-vibrant glory. Conclusion: The Forgotten Pioneer When we celebrate the visual splendour of modern Tamil blockbusters like Enthiran or Ponniyin Selvan , we owe a silent debt to a 1956 gamble in a Coimbatore studio. S. M. Sriramulu Naidu took a financial risk to prove that Tamil stories deserved to be seen in all their natural colour.
By the mid-1950s, a few experimental colour sequences had appeared in Tamil films. For instance, the 1952 film Mappillai featured a single song sequence in colour. But a full-length feature film? That was considered financially suicidal. Colour processing was costly, required special cameras, and theatres had to install additional carbon-arc lamps to project the film properly. But for the first four decades of Tamil
The film was ( Ali Baba and the Forty Thieves ). The Historical Context: The Race for Colour While Hollywood had embraced Technicolor in the late 1930s (think The Wizard of Oz ), Indian cinema was slower to adopt the expensive and complex technology. The first Indian colour film was the Hindi Kisan Kanya (1937), but it was shot in a crude bipack colour process.