Introduction To Marketing Research Ppt !full! May 2026

– What happened? Example: “Sales dropped 15% last quarter.”

– What will happen? Example: “If we raise price by 10%, demand will drop 5%.” introduction to marketing research ppt

Marketing Research = The bridge between the company and the customer’s mind. – What happened

– Research showed men hated expensive razors and awkward store trips. → Disrupted Gillette. Interactive question for class: What’s a product you loved that disappeared? Why? (Bad research? No research?) Slide 5: Types of Marketing Research (The Easy Matrix) Visual: A 2x2 grid introduction to marketing research ppt