Dumit, Joseph. Drugs for Life: How Pharmaceutical Companies Define Our Health . Duke University Press, 2012. [Context on pharmaceutical marketing and patienthood]
The film’s title operates on multiple levels. Literally, it refers to Viagra, the drug that turns Jamie’s career around. Metaphorically, it suggests that love itself is a neurochemical phenomenon—dopamine, oxytocin, and serotonin—no different, in principle, from the compounds Pfizer synthesizes. Yet the film resists a purely reductionist view. When Jamie finally commits to Maggie after a crisis of fear (watching a Parkinson’s support group video), his transformation is not signaled by a pill but by an act of irrational, economically illogical sacrifice: he turns down a lucrative job transfer to Chicago to stay with her. love & other drugs film
The film’s most radical move is to refuse a cure. There is no miracle drug at the end. Instead, Jamie and Maggie choose each other knowing that the future holds decline and caregiving—a commitment that the pharmaceutical industry (which profits from acute, not chronic, solutions) has no interest in fostering. In this sense, Love & Other Drugs critiques not only capitalism but also the romantic comedy genre itself, which typically ends with a wedding or a kiss. Zwick ends with a quiet acceptance of imperfection and finitude. Dumit, Joseph