Priya knew she needed better data. She had installed Google Analytics 4 (GA4) and the Meta Pixel, but her developer had hardcoded them into header.twig . Every time she wanted to track a new event (e.g., “Clicked ‘Buy Again’” ), she had to beg her overworked developer to edit template files, clear the cache, and pray nothing broke.
Meet Priya. She runs “SpiceRoute” – an online store for artisan spices, built on OpenCart 3.0. For months, she had decent traffic but low conversions. People added cardamom and saffron to their carts… then vanished.
