Principles Of Marketing By Philip Kotler Ppt Best May 2026

“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.”

Maya is a baker, not a businessperson. She whispers to her laptop, “I don’t need marketing. I need customers.” principles of marketing by philip kotler ppt

Maya says, “Everyone needs to eat breakfast.” Kotler nods. “Correct. But a homeless man needs bread. A CEO wants a low-carb keto snack. Your demand comes from busy office workers who want a fast, indulgent, but not-too-guilty pleasure. Who are you baking for?” “Exactly

The Lost Bakery & The 4 P’s

Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant). You didn't bake bread

Image: A scale. One side has “Benefits.” The other side has “Costs.” Text: Customer Perceived Value = Benefits – Costs.