Programma Giro Visite Clienti Updated May 2026

Marco was frustrated. As the Sales Director for TecnoPack Italia , a mid-sized manufacturer of industrial packaging, he had dashboards full of KPIs: call volume, email open rates, quote-to-close ratios. Yet, something was wrong. Customer churn was creeping up by 8% year over year. “We’re talking at them, not with them,” he admitted in a Monday morning meeting.

“I sent three emails. Your support team asked for photos. I got busy making gnocchi,” he shrugged. programma giro visite clienti

Marco raised an eyebrow. “We have Zoom. We have CRM. Why drive three hours to shake a hand?” Marco was frustrated

“Why didn’t you call?” Lucia asked the plant manager. Customer churn was creeping up by 8% year over year

“My first boss in the 90s made me do this,” she said. “A structured rotation of on-site customer visits. Not just for complaints. For relationship farming.”