Saregama !new! -

But Saregama is not a museum. It is a sleeping giant that woke up to find itself the most powerful player in a $2.5 billion Indian music streaming war. How did a company that sold physical records of Bhakti hymns survive the cassette, the CD, the MP3, and the pandemic? The answer lies in the peculiar economics of nostalgia and the "R.D. Burman Tax." To understand Saregama, you have to erase the modern understanding of music piracy. In 1902, when the Gramophone Company of India set up shop, piracy meant a rival label physically stamping your disc. The company’s first major coup was convincing Gauhar Jaan, a legendary courtesan of Calcutta, to sing into a horn. That recording—"Jogiya"—became the first commercial record in South Asia.

Saregama’s CEO, Vikram Mehra, has played this game masterfully. He understands that for a global streamer, Old Hindi music is not a niche—it is the second most streamed genre behind current Bollywood. Without Saregama, Spotify is just a podcast app. saregama

This is Saregama. It is older than the gramophone. It is older than Hollywood. At 120 years old, it is the oldest music label in the world—a title it wears with the weary pride of a librarian watching the library burn. But Saregama is not a museum

To the tech world, Carvaan looked like a joke: a bulky, plastic portable speaker with no Bluetooth (initially) and no screen. It had just one function: play 5,000 pre-loaded Saregama songs. You couldn't change the playlist. You couldn't skip the sad songs if you wanted to. It was the anti-Spotify. The answer lies in the peculiar economics of

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